If you were to ask anyone who works in eCommerce when the right time for a business to start selling online would be, they’d almost universally answer “years ago.” Yet you might be surprised to learn that almost half of US small businesses do not have a website. That article linked in the previous sentence was written… Read More »E-commerce & The “New Normal”
Packaging has always been one of the most important facets of marketing. As you drive past a car dealership, will you be more drawn to the practical blue sedan, or the bright red sports car? As our senses are bombarded by an ever-increasing barrage of ads vying for our attention, the way a product is… Read More »Packaging In The Age Of Social Media
Popular athleisure brand Lululemon has begun testing a membership program in its home country of Canada. For an annual fee of $96, customers get a pair of yoga pants, a monthly pass for a yoga class, and other perks. Once the program has been tested in Edmonton, it will be rolled out in other markets.… Read More »Lululemon Tests a New Membership Program
Subscriptions are great! Well, usually. It’s important that you’re honest with your subscription terms. If you add value for your customers, don’t mislead them, and are fully transparent about terms, they will love you and happily subscribe to your products. If you try to trick them with dishonest or misleading language, you will get tons… Read More »Being Clear and Honest With Subscription Terms
Seltzer? Delivered? Yes please. That’s the premise behind London’s new player in the sparkling beverages game, Ugly Drinks. The expansion of subscriptions throughout so many different verticals goes to show what savvy marketers have known for years now: that the relationship between customers and their favorite brands is changing. Read the full article below! https://qz.com/quartzy/1371992/lacroix-has-a-new-british-competitor-in-the-seltzer-wars-called-ugly-drinks/
Subscription commerce has been growing dramatically in the US over the past few years, but it’s also been experiencing growth all around the world. In her article for the Retail Gazette, Ava Szajna-Hopgood describes this growth in the UK: “While it may not be the first major trend in retail to come to mind in… Read More »Subscription Commerce On The Rise In The UK
When it comes to curated subscription experiences, Birchbox is the biggest player in the game- and with good reason. Founded in 2010, the brand can be credited with setting off the boom in popularity of subscriptions. That trend has only gained steam in the eCommerce world in the eight years since their founding. In order… Read More »Birchbox Debuts Revamped Site Design
Subscription commerce is suitable for such a wide variety of verticals. Any regularly-purchased CPG products work well, and auto-delivery provides a major value for customers. Check out the article on Athena Club below: https://www.xconomy.com/new-york/2018/07/31/for-women-only-e-retail-subscription-firm-athena-club-raises-3-6m/
Subscribe Pro today announced that it has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world’s #1 CRM platform – Salesforce – brands can deliver completely… Read More »Subscribe Pro Announces a New Integration with Salesforce Commerce Cloud
Subscribe Pro is pleased to announce support for Apple Pay payments in our Magento and Salesforce Commerce Cloud integrations! We’re pretty excited about this development since Apple Pay drastically improves the end-customer experience and means better conversion rates and higher retention for our brands and merchants. Did you know Apple Pay can raise mobile conversion… Read More »Apple Pay for Subscriptions & Recurring Payments Now Available
We are pleased to announce the official release of our new Magento 2 integration extension for Subscribe Pro! We’ve been busy packing our last three years of experience with subscription commerce into the new extension. We love Magento 1 and have been working with it for many years. We’re looking forward to many years and many successful subscription… Read More »Subscribe Pro Announces Magento 2 Extension
The trend in curated subscription boxes continues to grow. Large brands are starting to use this model as well. For example Starbucks is now offering a curated subscription for products in their Reserve Roastery line. With a curated subscription program like this, it’s essential to consistently delight and impress your customers. The experience itself is the… Read More »Starbucks is Now Offering a Reserve Roastery Subscription Box
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