Starbucks is Now Offering a Reserve Roastery Subscription Box

The trend in curated subscription boxes continues to grow.  Large brands are starting to use this model as well.  For example Starbucks is now offering a curated subscription for products in their Reserve Roastery line.

With a curated subscription program like this, it’s essential to consistently delight and impress your customers.  The experience itself is the main value proposition and is what will help you retain the customers month after month.

This article from John Fretto talks about the Starbuck subscription program.