Company Articles

  Hurray Apple Pay! We are pleased to announce that Subscribe Pro now supports Apple Pay on Magento 2 in addition to Magento 1 and Salesforce Commerce Cloud.  Read below for more information on why your team should enable Apple Pay and how to do so. Why Now Our product roadmap is driven by client… Read More »Now Supporting Apple Pay on Magento 2

In our recent Linkedin video, Rob Holthause, our Director of Sales, shares three best practice ideas that are key for running a successful subscription program.  Let’s jump right into it. Tip #1: Make it clear how your program works No program is the same and your customers shouldn’t have to guess how yours works.  Most likely,… Read More »Top Level Subscription Program Tips

A case study on US Water Systems showing how adding a subscription option increases revenue and improves the user experience for your most loyal customers. A good subscription program has tons of benefits.  At a high level, loyal customers have a convenient way to automatically reorder products they need and eCommerce merchants gain a more… Read More »US Water Systems – Reaching the first 1000 Subscribers on Magento 2

When it comes to subscriptions, few product categories are as well-suited to the model as vitamins and nutritional supplements. Case in point: Utah-based nutritional and well-being brand The Synergy Company, whose subscription program has been powered by Subscribe Pro for the last two years. We recently spoke with David White, Director of Customer Experience Marketing,… Read More »Subscription Spotlight: The Synergy Company

Quick question: when was the last time you changed your water filter? Or the air filter in your home’s HVAC system? The engine air filter in your car? Do you know what the recommended replacement intervals on those products are? It’s no surprise if you don’t know, I’d wager that most of us don’t. These products… Read More »Subscriptions and Long Delivery Intervals

Subscribe Pro isn’t new to the Salesforce ecosystem. In fact, we’ve had a SiteGenesis cartridge for over two years now. But we wanted to be able to support clients moving to SFRA (storefront reference architecture.) This framework supports beautiful websites with a strong focus on UX, and allows merchants a ton of flexibility when it… Read More »Salesforce SFRA and SiteGenesis Certification

According to this McKinsey report from last year, nearly one in six Americans had signed up for a subscription service at some point. The average consumer spends $465 per year on subscription services. Most of us can no longer remember a time before streaming services like Netflix and Hulu. As the subscription market has exploded… Read More »Co-curation: Innovating the Subscriber Experience

I recently had a very poor eCommerce experience with a large and well-established brand. The website and checkout experience were all fine, but the problems arose around communication, fulfillment, and shipping. Let’s break these down, and understand how they affect customer experience. Communication After placing the order in question, I received only one email, a… Read More »Anatomy Of An Order Gone Wrong

Earlier this year, Spotify broke 100 million paid subscribers. Apple Music isn’t far behind, with 60 million. We are in the midst of a massive paradigm shift in the way that the average listener gets their music. What’s pushing people from an ownership model to an access model? Let’s take a look at the rise… Read More »The Value of Music Streaming Services

Implementing a subscription program means making a long-term investment in your business – one that should pay substantial dividends. How you market and sell subscriptions to your customers makes all the difference in the success of your subscription program. In this post, we’ll take a look at a few strategies for successfully selling your customers… Read More »Selling A Subscription Program

Subscriptions provide a ton of value for businesses. Lifetime customer value increases, overall revenue is lifted, and subscriptions create a consistent revenue stream which can be relied on. Considering that subscriptions also help brands cement relationships with their customers, it’s plain to see why subscriptions are a slam dunk for many merchants. More importantly, though,… Read More »Subscription Programs Add Value For Customers

In our ever more connected world, consumers increasingly turn to eCommerce to purchase their favorite products. eCommerce sales were up about 15% in 2018, accounting for just over 14% of all retail sales. Online sales of consumer packaged goods (CPG) were up 35% in the same period, with gross revenues of $60 billion. Not as… Read More »How Legacy CPG Brands Can Adapt To eCommerce

In a recent blog post I discussed the benefits of selling direct to consumer (DTC) and why large legacy brands would want to explore their own sales channels outside of traditional retailers. There is, of course, a counterpoint to this: Digitally Native Vertical Brands (DNVB’s) that have exclusively sold DTC are now looking to sell… Read More »DTC Brands Are Looking To Sell In Retail Stores

A shift has been quietly happening in eCommerce, and it’s poised to be the next big trend: Consumer Packaged Goods (CPG) companies that have historically sold through retailers are increasingly looking to sell direct-to-consumer (DTC.) While this can represent a challenge in terms of supply chain and logistics for companies that are used to fulfilling… Read More »CPG Companies Increasingly Focusing on DTC

There has been an explosion of subscription programs over the past few years, and the trend isn’t slowing down at all. Companies large and small are turning to subscriptions to increase revenue while providing unique and pleasing customer journeys. With all the added value for customers, as well as increased lifetime customer value and ease… Read More »The Three Types of Subscription Programs

Sephora is the largest beauty retailer in the world, and the company has embraced digital since the early days of the internet. Their forward-thinking eCommerce strategies have given them a big leg up among young consumers, and resulted in tremendous international growth. Sephora gets a lot of things right- customers are made to feel like… Read More »Sephora’s Subscription Success: Examining What Works

Subscribe Pro today announced that it has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world’s #1 CRM platform – Salesforce – brands can deliver completely… Read More »Subscribe Pro Announces a New Integration with Salesforce Commerce Cloud

Subscribe Pro is pleased to announce support for Apple Pay payments in our Magento and Salesforce Commerce Cloud integrations! We’re pretty excited about this development since Apple Pay drastically improves the end-customer experience and means better conversion rates and higher retention for our brands and merchants. Did you know Apple Pay can raise mobile conversion… Read More »Apple Pay for Subscriptions & Recurring Payments Now Available

We are pleased to announce the official release of our new Magento 2 integration extension for Subscribe Pro!  We’ve been busy packing our last three years of experience with subscription commerce into the new extension.  We love Magento 1 and have been working with it for many years.  We’re looking forward to many years and many successful subscription… Read More »Subscribe Pro Announces Magento 2 Extension

Mage Titans USA – Austin, Texas We have a lot of great customers who sell a lot of great stuff using Subscribe Pro.  We wanted to showcase a few of them here and offer you some coupon codes and other ways to save so you can try some of this great stuff for yourself!   Duke Cannon… Read More »Mage Titans USA – Austin, Texas